In the West, the internal combustion engine’s days are numbered. But in the India, Middle East and Africa region, there’s still a large market for conventional-engine transport and automotive lubricants. Lubrizol, one of the big four lubricant additive companies, has identified IMEA as a high-growth region and is looking to balance the downward market trajectory caused by zero-emissions transport in the U.S. and Europe.
Lubes’n’Greases welcomes to the podcast Nitin Mengi, Lubrizol’s vice president for the India, Middle East and Africa region. Nitin oversees a vast region of the world, with an even greater diversity of economies, geographies and cultures. What then do they have in common? Growth potential
Nitin believes innovation is the key to unlocking this potential, as well as ensuring the sustainability of the additives business. He sees markets in Africa as the ones to watch.
